From The Blog

Can I Have an Outfit for My Prius? The Next Phase in Eco-Friendly Cars

One of my pet obsessions is cycling as an alternative to driving. I’m hopeful that cycling represents the next phase of transportation in...

One of my pet obsessions is cycling as an alternative to driving. I’m hopeful that cycling represents the next phase of transportation in adulthood.

Another of my obsessions are the many different ways that the U.K. and the U.S. – despite sharing a common heritage – are still miles apart culturally.

Imagine my delight, then, in happening upon this gem in yesterday’s Guardian:  The TFL (that’s Transport for London, the city’s transportation agency) is partnering with a private company to provide, quote “normal clothing that serves as specialist cycling clothing.” This new line of clothing is cleverly called Bspoke and you can view it right here on the TFL website.

That’s right. The City of London’s government is promoting a line of cycling gear.

Can you imagine that happening anywhere in the U.S. (O.K., anywhere outside of Portland?)

Of course you can’t. And that’s because even though car usage in the States appears to be on the decline, it’s a slow burn. For all sorts of reasons – most of them cultural, some having to do with urban sprawl – cars are still central to the American way of life.

So, no. It doesn’t look like we’re going to see Mayor Bloomberg promoting the Manhattan equivalent of Bspoke anytime soon.

But there is some good news here. Even if Americans are still reluctant to embrace cycling in quite the way Europeans do, the environmentally-friendly Prius (now in its third iteration) is generating waiting lists in Japan. And Toyota is hopeful that this enthusiasm will be matched in America (as well as in Europe).

My mother owns a Prius, so I’ve had the pleasure of driving one of those bad boys. And – oh my – was it  fun.

In the meantime, while we wait to see where gasoline prices and energy policy and – ahem – Middle East politics are headed, I took some comfort in this other news flash, courtesy of the blog Kim and Jason Escape Adulthood:

Question: What was the best-selling car in America last year?

Answer: The Little Tykes Cozy Coupe, with 457,000 units sold.

My only question is when the Cozy Coupe line of clothing will emerge…

*****

Further to yesterday’s post on five great lifehacking websites, I learned today that one of those sites – The Happiness Project – has spawned a sister site that is a happiness-hack-lover’s dream. Appropriately called The Happiness Project Toolbox, this site is a collection of “Eight Tools that will help you be happier now” – things like resolutions charts, lists of commandments and one sentence journals that can be shared with others. Check it out!

Image: Roadtrip by kaymoshusband via Flickr under a Creative Commons license.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Furl

Be Sociable, Share!

Tags: 

  1. athena June 25, 2009 at 6:34 pm #

    actually, new york is working on the same exact thing:

    http://runway.blogs.nytimes.com/2009/06/02/project-bike-lane/

    • delialloyd June 25, 2009 at 8:19 pm #

      thanks for this, athena. but is the city actually sponsoring it?

      • athena June 27, 2009 at 4:03 am #

        It doesn’t mention specific sponsorship, but it did mention that representatives from the Department of Transportation (City? State?) attended. It’s something. :-)

  2. Michael June 26, 2009 at 3:32 am #

    Love your site! We’re trying to do our part to promote transportational cycling. I haven’t found a need for cycling specific clothes, I just make sure my bike has a skirt guard on it! http://www.ecovelo.info/2009/05/25/at-the-grocery-store/

    Thanks again for the great site, I especially appreciate the Friday reading recommendations.

  3. Rachel June 26, 2009 at 11:44 am #

    Hope Athena gets back to the site on whether NYC is actually backing a Yank version of this Bspoke brand. But for myself, I don’t know that I’m entirely delighted to learn there’s another aspect of life in which to be fashion-conscious (or not)!

  4. Jason of Kim & Jason July 3, 2009 at 11:51 pm #

    Thanks for the link, Delia. Nice to meet you!

Trackbacks/Pingbacks

  1. Cars In Adulthood: Are We Over Them Yet? « RealDelia - March 12, 2010

    […] written before on this blog about the cycling as the latest sign of maturity and the trend towards eco-friendly cars. (Pay no attention to that runaway Prius behind the […]

  2. Tips For Adulthood: Five Ways To Stay Fit « RealDelia - May 12, 2010

    […] If you can’t quite manage doing without a car, then at the very least please try to have an eco-friendly car. Someone in our new neighborhood has an electric car and just the other day we walked by while they […]

  3. Delia Lloyd: 5 Fitness Tips (From A Non-Fitness-Freak) « Read NEWS - May 19, 2010

    […] Americans. If you can’t quite manage doing without a car, then at the very least please try to have an eco-friendly car. Someone in our new neighborhood has an electric car and just the other day we walked by while they […]

  4. Money And Happiness in Adulthood: The Value of Experience « RealDelia - August 10, 2010

    […] I’ve given her comment a lot of thought over the years because – let’s face it – we all give in to the temptation from time to time to imagine what we’d do if a boatload of money suddenly rained down upon us. In my current life stage, I’m quite certain that I’d purchase some additional childcare to help me with the daily schlep around North London between 3 and 5 p.m. Then there’s always that second home in Southern France I’ve coveted (and maybe another one in Hawaii…hey, why not? Live large.) And as a newly card-carrying member of the biking brigade, I’d sure love some of that fancy schwag that goes with the whole cycling thing. […]

  5. Delia Lloyd: Money and Happiness in Adulthood: The Value of Experience « Read NEWS - August 14, 2010

    […] I’ve given her comment a lot of thought over the years because — let’s face it — we all give in to the temptation from time to time to imagine what we’d do if a boatload of money suddenly rained down upon us. In my current life stage, I’m quite certain that I’d purchase some additional childcare to help me with the daily schlep around North London between 3 and 5 p.m. Then there’s always that second home in Southern France I’ve coveted (and maybe another one in Hawaii … hey, why not? Live large.) And as a newly card-carrying member of the biking brigade, I’d sure love some of that fancy schwag that goes with the whole cycling thing. […]

Leave a Reply