Tag Archives: advertising to over 50s

The Burgeoning Silver Economy

online shoppping

online shopppingSometimes it takes a while for a message to sink in. Consider the following:  I’m a visiting fellow at the Oxford Institute of Population Ageing. I blog about how to live productive and meaningful second half of life. I regularly attend conferences about longevity. And yet, it wasn’t until – shortly before Christmas –  I found myself watching a parade of innovators present three-minute pitches on products for the over-50 market that it dawned on me:  as a 53-year-old, I am the demographic they are trying to reach.

The setting was Zinc, a London-based incubator that seeks to solve the world’s most pressing social problems at scale. This year’s mission, Zinc 3,  supports products and services that add five more years of high quality to later life. I’m one of a number of fellows for Zinc 3, there to offer advice and help these projects come to fruition.

The products featured at the December event – all of which are still in the development phase – tackled topics ranging from menopause to hearing loss to job skills and beyond. While not all of them struck a chord with me, I was surprised by how many of them did. And if they weren’t quite right for me, I could definitely see their appeal for friends and family.

Read the rest of this post over on the Oxford Institute of Population Ageing blog

Image: Black Friday Online Shopping via PXFuel