Tag Archives: advice to new entrepreneurs

Why Running Your Own Business is Empowering

strong woman

strong womanI had lunch with a friend the other day. Like me, she launched a new business in her 50’s. Now, she’s launching another one (after taking a year out to recover from cancer.) When I asked her how she was feeling about all of this change in her life, she smiled.

“I feel great,” she answered. “I feel empowered.”

Her comment got me thinking about the word “empowerment.” Much like “leaning in,” empowerment is one of those buzzwords we all throw around  without really defining what we mean by it.

Saying No…and Saying Yes

One of the most important lessons you learn as you age is how – and when – to say “No.” Just as there are good reasons to accept work that doesn’t pay as well as you’d like when you need the money, there are equally good reasons to turn down work even if you have time.

Lately, however, I’ve also been enjoying the freedom of saying “Yes.” It’s not that I’m taking on work that I don’t really need or want. It’s that when a random opportunity crops up that’s slightly outside my comfort zone, I’m not instinctively saying “No” before I fully consider it.

I was offered two potential pieces of work this week that are both slight reaches for me. One is fairly far outside of my knowledge base and the other is for an audience I’m not familiar with.

I’m not sure I’m going to end up doing either of them. But the simple act of being open to an unexpected opportunity felt empowering because I was expanding my set of choices.

Setting Boundaries

My old boss once told me that I was exceptionally good at “ordering chaos.”

He was right. And while he meant it as a compliment, it can also be a curse. Whether it’s a paper, a project, or a meeting, if I encounter something that isn’t well-organized, I can’t help myself:  I fix it.

The problem is, sometimes that’s not my job. I was in a meeting the other day where the potential client was very much in brainstorming mode. I love that sort of thing. But at a certain point I could barely suppress the urge to leap up out of my seat, grab a marker and commandeer the white board to help structure the thinking.

That was problematic on two fronts. First, no one asked me to stand up; I simply felt compelled. Second, I sensed that if I did take ownership of that white board, I might very quickly end up running that project for them. And I knew I didn’t want that.

So instead of trying to order that particular piece of chaos, I walked away from it. I told those assembled exactly where I thought I could make a contribution, asked them to reach out to me when they were ready, and then exited the room.

My old work self would *never* have done that. She’d have taken notes and started project managing. But newly empowered Delia simply said, “Call me when you need me.”

Asserting Your Worth

Taking a page from Kayleigh and Paul on the Creative Class podcast, I raised my freelance rates this year. I didn’t do anything drastic, and I stayed within my market. I also waited until I had a solid track record of success – with the testimonials to prove it – so that I could justify the increase, should anyone challenge me. (They didn’t.)

With one of my clients, I also went back and asked for more money when the scope of the initial work expanded – in time and volume – beyond what we’d originally agreed.

A year ago – and certainly 5 years ago  – I never would have done either of those things. My M.O. would simply have been to keep absorbing more work, even if it felt unfair or over-burdening. Indeed, I would have felt guilty had I asked for more pay.

This time, in contrast, I felt like I was simply asking for my payment to reflect my true value and effort.

Empowerment as Liberation

Most people think of self-employed people as liberating themselves from offices. But I never had a problem with offices.

What I needed liberation from was myself:  my inability to say no to things I didn’t want to do, my reluctance to embrace things I might want to do, and my tendency to wildly over-compensate for other people’s shortcomings.

So I do feel empowered. But not in the sense of finally being CEO in my company of one. Rather, what running my own business has taught me is that I am free to make choices that make me happier. And Lordy, does that feel good.

Image: Strong Woman (Unsplash) via Wikimedia Commons

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Tips for Adulthood: Five Tips for New Entrepreneurs

Freelance

FreelanceOn occasional Wednesdays, I offer tips for adulthood.

I started my new communications consultancy almost a year ago. Since then, I’ve been hard at work delivering a combination of mini-courses, workshops and one-on-one coaching. What’s odd is that although I’ve worked as a freelancer before, I’m learning a whole new set of skills this time around.

This post is aimed particularly at those of you who’ve always dreamed of setting up your own businesses. Here are five things to bear in mind:

a. Negotiate your deliverables in detail. That might sound obvious, because, hey, what are contracts for, right? But I’ve got news for you:  contracts can be super vague. Trust me, in my previous job, I wrote them all the time. And especially if you’re working with a client you know well – deliverables can be vague and fuzzy – because, hey, we’re all friends, right? The only person who benefits from a fuzzy deliverable is the person paying for it. It gives them leeway to claim that whatever they are asking you to do – including work neither of you initially discussed – plausibly falls within the contours of the agreement. So be precise. Super precise. And if they ask you to do something that doesn’t match the original deliverable, ask for more money. Which brings us to money.

b. Always charge more than you think you should. A year or so ago, when I was still in the concept development phase for my new company, I got some great advice from the women in my Ellevate squad: if a client accepts your budget up front, you’ve charged too little. Damned straight. Entire books have been written on how to sort out our collective discomfort with asking for money (The Soul of Money is top of my list… ). But once you work throught all of that, you need to remember that you are running a business and that time is money. So there are two reasons to ask for more than you think you should. First, everything in life is a negotiation. However high you come in, they are likely to come back with a lower offer. Adjust for that in advance. Second, when you’re starting out, much of what you’re offering is new. So if, like me, you’re delivering workshops or mini-courses, you need to factor in not only your delivery time, but your prep time. This doesn’t meant you should never charge less than your day rate, once you’ve determined what that is. It might be a client whose name you’d like to see on your resumé. Or it might piece of work you’re so passionate about that you’re willing to charge less. Or, because you’re new to this  line of work, you might decide that you’d like to demonstrate how much value you add – and get some testimonials under your belt – before raising your rates. Whatever you do, remember that failure to talk openly about pay usually translates into lower rates.

c. Learn to say no. I’ve said this before, but it really does take a while to let it sink in: learn to say no. When you’re starting out, it’s tempting to say yes to everything. But – take my word for it – that can quickly erode any balance you might be hoping to establish in your life. Just as there are good reasons to accept work that doesn’t pay as well as you’d like, there are equally good reasons to turn down work even if you have time. It might not be something you enjoy very much, so the opportunity cost of doing it is higher than for other jobs you might take on. You might not need the money all that much. Or you might foresee that it’s going to be way more work than you bargained for, and will simply amount to a headache. I have taken this approach to editing. Editing is part of my current portfolio.  But because I’ve done so much of it in the past, it’s not as exciting as the other work that I do. So I only take on editing clients who either pay exceptionally well or who represent clients I’d really like to cultivate. (See b)

d. Fake it Til You Make It. When I teach public speaking and my course on life skills for offices, I encourage my students to adopt that adage “Fake it til’ you Make it.” A year or so ago, a friend of mine, who’s also a very seasoned communications consultant, gave me this piece of advice: “Never tell people you ‘could’ do something. Always say that you ‘can.'” And how. Before they hire you, people want to know that you can do something. And chances are, you can, even if you haven’t. So while I never accept work that I don’t think I can deliver to the very highest standard, I have been in the position of saying “Yes I Can.” It’s amazing how empowering those three little words can be. And guess what? Once you’ve done it, you can do it!

e. Learn when to give up. Much like asking for money, it can be very uncomfortable to pester someone to get back to you on work you’ve pitched them. So how often to ping? I used to approach people only three times before giving up. I assumed they just weren’t interested, but were too awkward – or busy – to bother telling me “No.” Then I started asking around. One colleague told me that the magic number is “seven” – assume that your name has simply filtered to the bottom of their inbox and they need a quick reminder. People are busy, after all.  Seven sounded high to me, but I tried it. And in one instance, after five tries, I got a gig. Another colleague told me that his approach is to “pester them until they either give you work or tell you to F#$% off.” Works well for him! The one thing I would say is that if someone has made it clear to you that he or she isn’t interested, leave them alone. If you push too hard, it can actually be off-putting and alienate them permanently.

My best advice is to be patient. You won’t make a lot of money during your first year while you build up your portfolio of offerings and client base. But if you remember that “Every Day is Groundhog Day” and persevere, you may end up really glad you sallied forth.

How about you? What advice would you give your newbie entrepreneur/freelancer self?

Image: Notebook-iPad-Freelance work by jeunghwaryu0 via Pixabay.com